Firefly chrome silver sculpture with organic shapes 690324.jpg

Story

 

Hi Darling,
It’s time to get your airpods out and travel in time into the future.

Are you ready?

Great…..close your eyes - if you like–
let’s count to ten,
and let the DARLING journey begin.

  • Designed to ELEVATE
    BEAUTY CONVENTIONS

  • LAB FEEL

  • PERFORMANCE

  • COSMAX INNOVATION INGREDIENTS (PARTNERSHIP)

  • ART MEETS PERFORMANCE

  • BEAUTY HERLOOM

  • PERSONALISATION

 

Welcome to the FUTURE

Welcome to DARLING* Premium 

Shopping experience will feel like a curated ART SPACE, where new colours and stories are projected on metallic objects and blank, white canvas.

DARLING* premium is an AI silversmith, Art+Intelligence

Ever changing

mold 

The Product is an object, 

A treasure 

An Art object 

to re-fill and

personalize 

the store has a gallery feel 

that reads more as an art gallery than retail space 

The staff are curators of a personalized experience of execellence. 

 

Objective