Story
Hi Darling,
It’s time to get your airpods out and travel in time into the future.
Are you ready?
Great…..close your eyes - if you like–
let’s count to ten,
and let the DARLING journey begin.
Designed to ELEVATE
BEAUTY CONVENTIONSLAB FEEL
PERFORMANCE
COSMAX INNOVATION INGREDIENTS (PARTNERSHIP)
ART MEETS PERFORMANCE
BEAUTY HERLOOM
PERSONALISATION
Welcome to the FUTURE
Welcome to DARLING* Premium
Shopping experience will feel like a curated ART SPACE, where new colours and stories are projected on metallic objects and blank, white canvas.
DARLING* premium is an AI silversmith, Art+Intelligence
Ever changing
mold
The Product is an object,
A treasure
An Art object
to re-fill and
personalize
the store has a gallery feel
that reads more as an art gallery than retail space
The staff are curators of a personalized experience of execellence.
Objective